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Thursday, March 13 • 4:00pm - 4:30pm
The Answer

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In these days when the transient is so often perceived as something more crucial, meet The Answer. Yes, they’re Irish. Yes, they’re carrying on the great tradition of Thin Lizzy, U2, Therapy?, Rory Gallagher and Van Morrison. But, no they’re not merely re-hashing what’s gone before. This is a band for the modern era, who are bold enough to take the chops forged by Led Zeppelin, Free and the Black Crowes, propelling these into the 21st Century. This is the first major new British name to hit the world of classic rock this decade, this century, this millennium. Initially, it was a struggle – only Ash and Relish spring to mind as bands from Downpatrick to make their mark – but, slowly, The Answer got their message across. Towards the end of 2004, they finally got that critical break for which every band preys (sic). The Answer signed a recording and publishing deal with the prestigious Australian rock label, Albert Productions. (AC/DC) Since then, they’ve released their critically acclaimed and internationally successful debut album “RISE”, chalking up over 90,000 world-wide sales to date, an Impala silver disk and a host of accolades in the process. Such early success coupled with The Answer’s adrenalin charged live shows have pricked the ear of some of the great rock ‘n’ roll acts of our time and the list of support shows which The Answer have performed in the last year reads like a who’s who of the rock ‘n’ roll hall of fame – The Rolling Stones, The Who, Aerosmith, Paul Rogers, Whitesnake, Deep Purple to mention but a few! Oh, and just to underline their growing strength and importance, the band picked up the ‘Best New Band’ and ‘Best New Album’ accolades at the last two Classic Rock magazine awards as well as a Kerrang! nomination for ‘Best new British act’ at last years ’06 ceremony. In a world where hype overrules sense, here’s a rare debut album that outpaces all media hysteria. Not to pussyfoot around, this is the album that brings a sparkle back to British blues rock. It has edge, energy and songs that are refined, defined and definite. This isn’t just a homage to influences and a bygone era. Rather, it opens up the airways for a renewal of the passion, heartbeat and power surges that were once the trademark of those who helped propel this sort of music to Olympian heights. In years to come, rock fans of all ages, sizes and appetites will view ‘Rise’ as one of the great landmarks. As hard rock music celebrated its fifth decade of pre-eminence, it’s The Answer who are proving it still has value and substance. Whether you’re 60+, and grew up with the reality of Zeppelin, The Who and Free. Or whether you’re 12, and can only witness the myths of these giants…The Answer are for YOU! Malcolm Dome (TotalRock Radio/Classic Rock magazine)
http://2008.sxsw.com/music/showcases/band/58623.html

Thursday March 13, 2008 4:00pm - 4:30pm
SXSW Live (The Bat Bar) Austin Convention Center 500 E Cesar Chavez St

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