We create the web. Yet twelve years and two bubbles into its history, we get no respect as a profession. And nobody understands what we do, unless we're selling to Google or Yahoo. How can architects, designers, writers and coders work with clients, journalists and the public to foster understanding and get their best work produced? http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060463