SXSW 2008 has ended
Friday, March 14 • 12:30pm - 1:30pm
Rockin' in the Wee World

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Record labels and music publishers are anxious to get into the children's music market. In increasing numbers, both major label and independent artists established at making music for adults are seeking projects that permit them access to this very lucrative but otherwise unavailable market. A shift in the market has also occurred from what was once considered just-for-kids-ears-only music into real creative music success stories. In these times, perhaps it is better to sell records (and concert tickets and t-shirts and toys) than fade away.

Friday March 14, 2008 12:30pm - 1:30pm
Austin Convention Ctr Room 9

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