If you think social media is all about clever corporate marketing on Facebook or quirky videos on YouTube, you're missing an opportunity to change your company's entire culture and operations. In fact, social media can affect how companies innovate, test ideas, recruit talent, measure performance, and interact with all their stakeholders. In his discussion "Going Social Now," Shiv Singh, head of the Avenue A | Razorfish social media practice, will show you how the enterprise can use social media to improve your business practices. As part of his discussion, Shiv will discuss how the rise of social media has created a new form of marketing altogether, social influence marketing. Social influence marketing is about employing social media as part of the entire lifecycle of a marketing campaign, even beyond a campaign. You will walk away from this engaging discussion with ideas you can take back to the workplace based on real-world research and case studies.
http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060405
