SXSW 2008 has ended
Monday, March 10 • 11:30am - 12:30pm
Social Networking and Your Brand

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Social networking is more than just socializing. Everything you say and do online impacts you and your brand. In this moderated discussion, panelists will look at social networking applications and discuss how to use them to strengthen your brand and reputation.* What is your online persona? How others perceive you can vary from person to person, depending on the information they discover about you. Find out how to take inventory of just what's out there.* Which tools are right for you and your brand? Flickr, LinkedIn, Twitter, Facebook, and del.icio.us are just a few of the growing list of tools that are available to you. Find out which tools are most effective for you at each stage of your growth.* How do you gain a competitive advantage? Press releases and toll free numbers are so 1995. How does social networking change the way that we promote ourselves, provide customer service, and keep our audience informed?* How does the offline world affect the online world? Attending conferences and meet-ups gives you the opportunity to reinforce the brand that you have established online. Find out how to make the most out of real-life networking opportunities.

Monday March 10, 2008 11:30am - 12:30pm
Austin Convention Ctr Room 9

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