Loading…
SXSW 2008 has ended
Sunday, March 9 • 10:00am - 11:00am
A/B Testing: Design Friend or Foe?

Sign up or log in to save this to your schedule and see who's attending!

'A/B Testing' is the practice of directing web traffic to multiple alternative designs to determine which is optimal. This method raises significant questions regarding the role of a designer and the need for a traditional design approach when deciding which design is 'best.' Are we being cut out of the equation?
http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060298

Sunday March 9, 2008 10:00am - 11:00am
Austin Convention Ctr Room 9

Attendees (0)