SXSW 2008 has ended
Sunday, March 9 • 10:00am - 11:00am
A/B Testing: Design Friend or Foe?

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'A/B Testing' is the practice of directing web traffic to multiple alternative designs to determine which is optimal. This method raises significant questions regarding the role of a designer and the need for a traditional design approach when deciding which design is 'best.' Are we being cut out of the equation?

Sunday March 9, 2008 10:00am - 11:00am
Austin Convention Ctr Room 9

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