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Tuesday, March 11 • 11:30am - 12:30pm
Sponsored Panel: Monetizing Rich Internet Applications

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This session will demonstrate the latest in Rich Internet applications and experiences and how to use them to build stronger connections with your customers. Specifically this session will cover what are the best types of Rich experiences to use for each stage of the customer journey. Incorporating real examples and demos we will bring to life how brands such as Starbucks, Dell and Expedia are using these types of online experiences to build strong customer connections. This session will also demonstrate how to calculate Retrun On Investment (ROI) and monetize these experiences so that you can determine the level of investment necessary to generate the return the business needs.
http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060567

Tuesday March 11, 2008 11:30am - 12:30pm
Austin Convention Ctr Room 9

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