Being digital is like practicing religion, there's no half-way house, no short-cuts. Believe in the power of online and spread its word and you will be rewarded with untold traffic (and maybe even some riches). Stray from the path and prepare to be cast down by the Twitters. Or to quote a higher-power . . . "It is easier for a camel to pass through the eye of a needle, than it is for a ill-conceived and badly executed site to win followers and a SXSW gong." In this session team Preloaded share the ten (approx.) commandments they follow like fanatics to ensure they always do nice things, so that you can too.
http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060545
