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Tuesday, March 11 • 11:30am - 12:30pm
Peas in a Pod: Advertising, Monetization and Social Media

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Podcasts, widgets, blogs, oh my! As the social web commands increasing user attention across diverse demographics, social media has begun to see a new wave of online advertising. As all kinds of marketers embark on this new media frontier, it's critical that their plans provide value for users while also creating demonstrating positive ROI - either for brand or direct marketers. This session features panelists from all walks of the social media world. They will discuss the strategies and campaigns that have been the most successful in this new and evolving landscape, as well as up and coming trends we can expect to see throughout the rest of 2008.

Tuesday March 11, 2008 11:30am - 12:30pm
Austin Convention Ctr Room 9

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