Find out how major media companies, brands, advertising agencies are using mobile entertainment to reach a new audience of over 210M mobile subscribers in the US and 2 Billion worldwide. Mobile ad networks, communities, and branded content sites have created a new communication channel for advertisers which is highly interactive, visual, and instant. Leaders of this fast growing, nascent space will share their experiences, talk about the cool campaigns they're running, and discuss the future of mobile advertising.
http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060518
