SXSW 2008 has ended
Sunday, March 9 • 11:30am - 12:30pm
Core Conversation: Pet Blogging: Not a Fluffy Puppy Story

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Last year's massive pet food recall not only claimed the lives of thousands of pets but launched an international food safety scandal. How much of that story would we have ever known without pet bloggers? "I don't know of a comparable case," NYU's Jay Rosen told the LA Times. "It shows what's possible when people get outraged and they ask themselves, what's happening here?" Rosen told USA Today that pet bloggers' "networked collaboration" over the recall is part of a movement that's "changing the journalism world." Paul Grabowicz of UC Berkeley's New Media Program called it "crowd sourcing" at its finest. Pulitzer-winning reporter Abigail Goldman wrote, "Bloggers and owners of sites such as Itchmo, Pet Connection, Howl 911, The Pet Food List and Pet Food Tracker have been deluged by millions of pet owners who are grieving or railing or both - and digging for answers. Their online barking is being heard in Washington's halls of power, including the Food and Drug Administration and Capitol Hill." What's going on in the pet blog world, and can it make a difference in the next big corporate, medical, or government scandal that impacts our animals' health - and ours?

Sunday March 9, 2008 11:30am - 12:30pm
Austin Convention Ctr Room 9

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