SXSW 2008 has ended
Sunday, March 9 • 3:30pm - 4:30pm
Awards - Do We Lose by Winning?

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At the risk of sounding like celebrities complaining about the perils of fame, we'd like to talk openly about the 'dark side' of competing for the industry's coveted awards. This panel brings together some of the most highly awarded studios that will be brutally honest about the bittersweet side of the award circuit. Yes, winning awards is great. Being recognized for your hard work is rewarding and energizing. But if we regularly put accolades above practical business considerations, we skew the rate cards, project schedules and client expectations for everyone, all at the risk of becoming typecast by our last great piece of work. Our panelists have risked their agencies' morale, standards, margins (and thus, their businesses) pursuing these hard earned and much appreciated trophies. Is it all worth it? Our session will cover strategies to capitalize on your award-winning work, while reducing your exposure to the 'dark side' of success.

Sunday March 9, 2008 3:30pm - 4:30pm
Austin Convention Ctr Room 9

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