Learn how the E-Commerce sites for professional sports teams and professional athletes continue to grow their retail/E-Commerce business while overcoming the challenges faced in the sports industry. Learn who these E-Commerce websites compete with, and how they maintain their competitive advantage. Learn how events like an off-season, free agency, draft day, pre-season, and playoffs effect a team's retail season. The marketing and user experience techniques used to overcome these challenges are principles which can be applied to any successful E-Commerce business.
http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060468
