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SXSW 2008 has ended
Sunday, March 9 • 3:30pm - 4:30pm
Transparent or Top Secret: Pro Gridiron on the Web

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Learn the challenges facing official team websites in an era when truth takes a backseat to rumors and innuendo and anyone with a blog can position themselves as an expert. Ever wonder why your favorite team website isn't commenting on that hot trade rumor or has no mention of the off-the-field altercation you read about on that message board? This panel will help clarify the unique challenges facing official team websites and non-sanctioned rumor mills alike.
http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060515

Sunday March 9, 2008 3:30pm - 4:30pm
Austin Convention Ctr Room 9

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