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Tuesday, March 11 • 5:00pm - 6:00pm
Core Conversation: Rock'n' Rebirth: The Future of the Open Media Web

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It's self-evident that digital media discovery and distribution, user experience and engagement has irrevocably changed media and the Web. Everyone is a producer, peer-promoter and P2P distributor. Views of YouTube videos exceed many television programs. Albums and films hit the sharing scene before they are commercially available. But despite this enormous activity, it seems we may not have thought this through yet. The outcome of an underlying tech battle among open and closed media formats, players and systems, including but not limited to MP3 versus DRM, will lead either to further fragmentation or convergence. There are some people pursuing a vision of an Open Media Web convergence, an extension of the Web's open standards foundation to digital media. This conversation is about the current tools, opportunities and challenges dotting the future of the Media Web.
http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060560

Tuesday March 11, 2008 5:00pm - 6:00pm
Austin Convention Ctr Room 9

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