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SXSW 2008 has ended
Sunday, March 9 • 5:00pm - 6:00pm
Core Conversation: Mobile 2.0: Why the Third Screen is Taking Center Stage

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As new mobile phones appear in the market with the ability to deliver rich and compelling content there is an incredible opportunity to develop for this new medium. However early forays into mobile content and applications were missing many of the key ingredients necessary for success. As a result content and applications for mobile phones are often perceived as simple hand-me-downs from the desktop. John SanGiovanni, Co-Founder of Zumobi, a new mobile platform for delivering rich content via mobile phones, will both debunk the myth that creating content for mobile phones is a limiting proposition and host a open discussion on the critical ingredients necessary to light up devices with your content (and make money doing it).
http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060447

Sunday March 9, 2008 5:00pm - 6:00pm
Austin Convention Ctr Room 9

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