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Saturday, March 8 • 11:30am - 12:30pm
Just Over 50 and Not Dead Yet

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There is life before and after 18 to 35.More U2, New Order or Talking Heads than Tony Bennett. Rewire rather than retire. Life is short, let's enjoy it! Don't just consume food, cook some mean dishes. Rekindle passion. Travel. Read. Slow down. Take a nap.Who and what is online for people in their late 40's and early 50's and why are some sites targeting baby boomers failing to deliver?What difference does it make to be over 50 and have a presence on the web? How does it change the way you work, consume, live?What do early boomers spend their time and money on? Travel, restaurants and food, financial products?How do companies and marketers reach out to them?. Are they successful? Are they using the right approach?How can writers, musicians and movie makers tap that audience?Old is a state of mind. (you're as old as you think you are -- up to a point...)Visit our Just Over 50 and Not Dead Yet companion blog for details and updates.

Saturday March 8, 2008 11:30am - 12:30pm
Austin Convention Ctr Room 9

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