For some filmmakers, getting their work to the masses becomes a very personal task. And, even when a conventional DVD or cable deal is part of the equation, some decide to take on the theatrical release solo. What is this process like? Seasoned filmmakers and members of the industry chat about the complicated world of "self-distribution," and whether or not they would do it again.
http://2008.sxsw.com/film/conference/panels_schedule/?action=show&id=FP060154
