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Saturday, March 8 • 5:00pm - 6:00pm
Social Marketing Strategies Metrics, Where Are They?

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Why are CMO's afraid of social media and social networking? How can they leverage social media for marketing success? This panel will be a combination of forward vision and practical advice from vendors and enterprises that are successfully leveraging social media today for business results. We'll discuss the pros and cons of growing a social media effort from within or hire a "ringer" to be part of the team. This is a new area for marketing manegement so the panelist will give their best advice on how to work with a manager who has no social media experience. Other questions to discuss will be:* How do you deal with the essential truth that in social media sometimes everyone won't love you and say positive stuff about you?* What is the best metric to focus on to gauge success of a social media effort?* Does social media contribute to lead and revenue generation directly or indirectly?

Saturday March 8, 2008 5:00pm - 6:00pm CST
Austin Convention Ctr Room 9

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