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SXSW 2008 has ended
Thursday, March 13 • 4:15pm - 5:15pm
Brands, Bands, and Fans

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With the traditional music industry in a state of flux, new opportunities for investment and exposure are arising. Music has the ability to inspire passion, engage audiences on a variety of levels, and offers a versatile media for conveying thoughts, feelings and ideas. It is no surprise then that consumer brands around the world see music as an effective platform for delivering a brand experience. Leading music and brand specialists look at which campaigns actually succeed in putting value back into music, and what lessons can the music industry learn to develop preferable brand partnerships in future.
http://2008.sxsw.com/music/conference/panels_schedule/?action=show&id=MP060364

Thursday March 13, 2008 4:15pm - 5:15pm
Austin Convention Ctr Room 9

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