SXSW 2008 has ended
Saturday, March 8 • 3:30pm - 4:30pm
Cross-Media Cross-Pollination: Mashing Up Video Games and ARGs

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The world is a movie screen. Never before in history has this been more apparent than today ? where the boundaries of content consumption crisscross everything in our daily lives. From our computers to our music players? our mobile phones to the signage we pass on our morning commute?the opportunities to tell stories are everywhere. The integration of entertainment into these intersection points is both inevitable and fertile ground for innovation. As the digital landscape changes, so does the expectation of the audience. No longer content to just stay on the sidelines, today's audience craves influence, participation, surprise, a starring role and even the director's chair. This audience not only consumes, creates and deconstructs content, but they form strong communities of incredible collective intelligence that fuel the entertainment experience. Get an inside look at what's working in the areas of music, movies, online gaming, branding and user-generated content. Experience in person during this special interactive session something to inspire an alternate reality of your own.

Saturday March 8, 2008 3:30pm - 4:30pm
Austin Convention Ctr Room 9

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