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Tuesday, March 11 • 1:00pm - 2:00pm
Book Reading: The Open Brand: When Push Comes to Pull in a Web-Made World

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The Open Brand: When Push Comes to Pull in a Web-Made World lluminates the open imperative on businesses everywhere, as old marketing push tactics are superseded by the pull of an online population prolifically creating, sharing and influencing each other. Through the engagement and digital notoriety of what the authors coins 'icitizens' and the technology-powered mandate to adopt an open framework, the book give that insights into consumer experiences that are pivotal to ensuring brands' relevance in a web-made world.
http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060607

Tuesday March 11, 2008 1:00pm - 2:00pm
Austin Convention Ctr Room 9

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