Who are you? Who cares? With proper self-branding, not only will you find out who you are, you will make the RIGHT people care, opening up a slew of the RIGHT opportunities specifically tailored for you. This session will define branding (it's not just the logo), talk about the top five things to focus on your brand, and show examples of brands that work -- and some that don't, plus what they could do to improve. Most importantly, this session will help translate that information to your own personal brand. While this session will focus on a freelance or studio perspective, the ideas presented should be portable to any type of professional setting. Maximize marketing potential and get the type of work and respect you deserve.
http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060491