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Monday, March 10 • 11:30am - 12:30pm
Core Conversation: Design Metrics: Better Than 'Because I Said So'

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Too often designers are put in a position of defending design decisions based on personal preference or an unarticulated sense of expertise. We'll discuss how to use metrics to understand user and business goals. Then how these metrics can be used to evaluate design decisions, make tradeoffs, and shape strategies.
http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060378

Monday March 10, 2008 11:30am - 12:30pm
Austin Convention Ctr Room 9

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