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SXSW 2008 has ended
Saturday, March 15 • 11:30pm - Sunday, March 16 •12:00am
Horrorpops

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About HORRORPOPS HorrorPops is about attitude, doing what they want when they want, but when they say Bring It On, it’s as much about enthusiasm as it is kicking ass. Bring It On, as you’ve no doubt deduced, is the title of the band’s second album for Hellcat Records. Written, rehearsed and recorded over gallons of beer and Jagermeister in various LA locales, the album is a raw, focused, playfully rabid attack. In a very real, very loud way, the record dares the listener—in a hail of slashing guitars, wrecking upright bass, frantically focused drums and quasi-cheerleading backup vocals—to bring it on, come join the fun or, as HorrorPops proclaims on lead track “Freaks in Uniforms,” go na-na-na-na-na-na yourself. “There’s a lot of significance to [that song’s lyrics]” HorrorPops explains, saying the tune is autobiographical and covers the band’s experiences from their native Denmark (where no band is taken seriously) to their current home of LA (where musicians are accepted). It’s also a fuck-you to scenesters that expect HorrorPops to play by their rules. “That’s why that song is the first track on the album,” the band says. “Because the song is about HorrorPops as a band and as a style of music and as a style of livin’. The chorus is In for a thrill/it’s got its own will/can’t keep it clean/it’s a live pinball machine /you can go na-na-na-na-na-na yourself. As the song says, and the band proved through incessant touring in support of their 2004 debut Hell, Yeah!, HorrorPops are thrillseekers and thrill-givers that operate of their own will—they’re gonna play what they like; people will dig it or they won’t. This has made HorrorPops shows unpredictable, visceral experiences. For Bring It On, the band wanted to bottle that vibe. It’s always a challenge to commit such a thing to disc, but the band and producer Brett Gurewitz nailed it. “With Bring It On,” the band says, “you can hear, really, that our roots are in rock n’ roll. Rock n’ roll like AC/DC does it, you know?” The line they draw runs from that band’s spirit to HorrorPops’ own. Neither band has aspirations to be anything more than they are: a rock band. So as “Freaks in Uniforms” vomits forth from the speakers and establishes HorrorPops’ intent, which is to rock. We know exactly what to expect from the ensuing dozen songs: that HorrorPops will rock. Whether hanging back and vamping (“Hit n’ Run,” “It’s Been So Long”) or charging a brick wall in relentless numbers like “You vs. Me,” “Bring It On,” “Caught in a Blonde,” HorrorPops never once departs from its stated mission while ensuring their trademark scary, sexy flair remains intact. patricia sings with sultry petulance as her bass spits and sputters and pumps; the guitars of Kim Nekroman slash with psychotic ferocity; drummer Niedermeier throws tight tantrums, controlled seizures; go-go dancers provide dangerously hot B-flick color. But even as HorrorPops does HorrorPops, they do it even better—rawer—this time around, amazing themselves and everyone around them. “We sent the master to our original guitarist, Caz the Clash,” the band explains. “He was like, “Fuck, this is HorrorPops, but times a thousand! It’s just even more HorrorPops now.” HorrorPops formed in Copenhagen, Denmark but really gelled in Cologne, Germany at the 1996 POPKOMM festival when patricia, playing with Peanut Pump Gun, met Nekroman, who was playing with Nekromantix. They bonded over a mutual affection for the sounds of Blondie, Depeche Mode, Siouxsie and the Banshees, surf, punk, ska, and good ol’ rock ‘n roll. They taught each to play the other’s instrument and pledged to write songs that held no loyalty to any particular style—a principle HorrorPops incorporates into its sound to this day. In 1999, two songs, “Ghouls” and “Psychobitches Outta Hell,” from HorrorPops’ 7-song, press kit-only demo, found popular affection on the Copenhagen club circuit and the band bolstered its lineup with the addition of ghoulish go-go dancers. They continued to play to fervent crowds throughout Europe and Scandinavia, then recorded what became Hell, Yeah! Upon hearing it, friend and Hellcat honcho Tim Armstrong, promptly signed the band. HorrorPops spent the better part of 2004 touring with The Offspring, Lars Frederiksen and the Bastards, and the Punks vs. Psychos tour. They also did two European headlining tours, performed live on BBC1 and Jimmy Kimmel and appeared on the main stage at Hootenanny. At every stop, crowds thrilled to HorrorPops’ shows and storied throw-downs. “We’re going to break some rules and flip a finger to all the freaks in uniforms,” say HorrorPops. “We’re tired of them dictating how we’re supposed to look or play. We do what we do. If you can’t accept it, go “na-na-na-na-na-na” yourself.”
http://2008.sxsw.com/music/showcases/band/59712.html

Saturday March 15, 2008 11:30pm - Sunday March 16, 2008 12:00am
Red 7 Patio 611 E 7th St

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