SXSW 2008 has ended
Tuesday, March 11 • 10:00am - 11:00am
How Many Clicks to the Center of. . .?

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As we grow increasingly reliant on mobile storage devices of our personal stash, we inevitably run up against limitations such as endless scrolling and multiple clicks to find what we are looking for. This panel will explore how mobile content discovery based on user behavior, search techniques, and other potential approaches can enhance the overall experience. As consumer behavior continues to be a major factor driving change in the mobile media industry, the audience will get an open look into the future of digital content in the mobile world starting with the current challenges associated with content discovery on mobile devices. In addition, the panel participants will provide compelling case studies in order to demonstrate how organizations are already making it easier for consumers to find relevant and timely content that matters to them. Finally, the panel will close the session by providing practical recommendations to facilitate content delivery based on an individual's preferences and behavior. If you work in the mobile industry or are interested in how consumer behavior is shaping the future of search, this is the panel for you.

Tuesday March 11, 2008 10:00am - 11:00am
Austin Convention Ctr Room 9

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