What is the ideal relationship between content and audience for an online space? Is a no-barriers environment desirable for your site? Heather Armstrong (Dooce) and Margaret Mason (Mighty Girl and Mighty Goods) have over thirteen years of online writing experience for both personal and professional sites. Their workshop gives you 12 techniques for balancing your interests against your readers' needs without the trial and error.
http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060363