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SXSW 2008 has ended
Tuesday, March 11 • 11:30am - 12:30pm
Book Reading: Lead Generation on the Web

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Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale? If you answered "yes" to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales. This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales.
http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060325

Tuesday March 11, 2008 11:30am - 12:30pm
Austin Convention Ctr Room 9

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