SXSW 2008 has ended
Saturday, March 8 • 5:00pm - 6:00pm
What Makes a Strategic Media Partnership?

Sign up or log in to save this to your schedule and see who's attending!

By matching our understanding of our advertising customer's operations, brands, and media goals with fundamental questions such as 1) 'what is most important to both our advertising customer and our viewer/user of our media' and 2) 'where will our advertising customer allow us to make a profit?,' the media company has a blueprint to produce win-win content that satisfies the A) viewer / user, B) advertiser and C) the profitability of the media vendor. This session discusses our strategic partner selection process: Q. U. E. - Qualify, Understand and Execute.

Saturday March 8, 2008 5:00pm - 6:00pm
Austin Convention Ctr Room 9

Attendees (0)