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Saturday, March 8 • 5:00pm - 6:00pm
What Makes a Strategic Media Partnership?

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By matching our understanding of our advertising customer's operations, brands, and media goals with fundamental questions such as 1) 'what is most important to both our advertising customer and our viewer/user of our media' and 2) 'where will our advertising customer allow us to make a profit?,' the media company has a blueprint to produce win-win content that satisfies the A) viewer / user, B) advertiser and C) the profitability of the media vendor. This session discusses our strategic partner selection process: Q. U. E. - Qualify, Understand and Execute.
http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060585

Saturday March 8, 2008 5:00pm - 6:00pm
Austin Convention Ctr Room 9

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