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Sunday, March 9 • 2:00pm - 3:00pm
Stories, Games and Your Brand

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A look at how interactive gaming, storytelling and puzzles can engage users with your brand. Movie and TV producers are increasingly using these tactics to promote their entertainment but is it possible for other brands to provide such experiences for their adorers or to attract new customers. Key takeaways:* What it takes to run a good experience* Examples of how brands are extending their marketing, from co-sponsorship through to owning the whole experience* Return on engagement - why do this
http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060484

Sunday March 9, 2008 2:00pm - 3:00pm
Austin Convention Ctr Room 9

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