Starting up in the "Web 2.0" economy is a challenge. We'll discuss the trade offs and timing for taking venture capital, capturing the attention of another company's users, and driving a compelling story to accomplish each or both in order to disrupt the market without disrupting your business relationships. The session provides an overview of issues and benefits of aligning your attention economy based business goals with those of larger potential partners, venture capitalists, and consumers. Attendees will take away a familiarity the challenges and potential solutions for starting up a new company in the attention based economy.
http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060493
