In this highly interactive session, the panelists will work together with the audience to co-create the next generation of metrics for engagement and interaction. We start with fun paradoxes of user behavior, exposing the systematic irrationalities of human decision making, and show their fundamental impact on designing interactions and incentives. We then present metrics and methodologies used by companies to engage and entice users to contribute data through interactions with the site (e.g., Amazon.com) and with each other (e.g., Facebook):. Create strong and weak virality: Leverage the latest insights into viral engagement and corresponding metrics; . Model users in a scientific way: Do wild experiments and learn fast from results;. Engineer for feedback: Nail the incentives and interactions for both implicitly captured and explicitly expressed feedback.This session is about co-creation. We provide the framework and start you off, and you provide the fuel to take the group to areas where nobody has been before. Please contribute your examples, and let us co-create the key ingredients for the next generation of relevant metrics for engagement and interaction that will help you reach your goal of getting passionate users.
http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060504
