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Saturday, March 8 • 12:30pm - 1:30pm
Book Reading: Mobilizing Generation 2.0

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This practical guidebook--from Rock the Vote, the organization that mobilized a generation of voters--reviews the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. For each type of media it answers the questions: What is it? How is it being used? How does it work? How to get started? It provides concise descriptions, screenshots, case studies, resources, and best practices in language that are easy for non-technical people to understand. The book and Web site also include screenshots that will give the reader a sense of the technology--without requiring them to download software or plug-ins.

Saturday March 8, 2008 12:30pm - 1:30pm CST
Austin Convention Ctr Room 9

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