Social networking can make your company's intranet a collaborative tool - that people actually use - for the creation and personalized distribution of business documents. Make your intranet a vital part of your business' success. In this real-world example, you will see how a corporate marketing team uses social networking to collaboratively build and deliver sales tools, assuring consistency of message and ease of use while simultaneously providing a feedback loop to further refine those assets.
http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060563
