SXSW 2008 has ended
Back To Schedule
Saturday, March 15 • 1:30pm - 2:30pm
This Year's Model: Brand Labels

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

The music business is undergoing a sea of change as name artists become free agents and new artists question the value of the traditional label/publisher relationship. There are only so many movie, TV, and game slots to expose new music. Starbucks Hear Music has opened the door to yet another alternative: the brand label. Brands are becoming very active in working with artists in more of a partnership arrangement. The panel will discuss the opportunities and ramifications of this new model.

Saturday March 15, 2008 1:30pm - 2:30pm
Austin Convention Ctr Room 9

Attendees (0)