"The Moment of Truth" is one in which artists realize they do not have the star making machinery working for them. In order to sustain a career, artists must assume control of their work and choose partners wisely. In the time of uncertainty, the only thing certain is their talent. Our group of veterans have done it all and have had everything done to them, yet still manage to sustain a successful career through the chaos, while keeping their sanity and humor intact.
http://2008.sxsw.com/music/conference/panels_schedule/?action=show&id=MP060340
