Cutting-edge today, falling behind tomorrow - this is the dilemma facing the latest cutting-edge artists of today. Over the past few years many musicians, artists, and celebrities have effectively used social networks and other Web 2.0 platforms to build rapport with fans while growing their fan bases. But will that be enough in the future? MySpace and Facebook helped many artists promote themselves effectively and without wasting their marketing dollars, but next generation technologies will allow artists to communicate more effectively in real-time. Why post to a Web site when you can talk to your fans directly? Today's cutting-edge artists have already realized this and are benefiting from technologies that provides direct communication with their fans. Not only will this panel have the visionary CEOs that have created this technology, but also host the artists that are taking advantage of, and benefiting from, improved interaction with their audience.
http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060565
