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Tuesday, March 11 • 3:30pm - 4:30pm
Core Conversation: What's New in Video Advertising

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With the writer's strike, people are spending much more time online - and in new ways - than ever. Viral video, widgets, mid-roll overlays, User Generated Video, social networks. See and discuss some of the most innovative creative and tech out there addressing these new fields of creation and interaction - and the ways agencies and ad networks approach, engage, monetize and report on all of it. How to's on getting your videos out to these platforms (and monetized!) - and what creative marketers can do to reach this new group of surfers in engaging and effective ways.
http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060440

Tuesday March 11, 2008 3:30pm - 4:30pm
Austin Convention Ctr Room 9

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