SXSW 2008 has ended
Back To Schedule
Monday, March 10 • 5:00pm - 6:00pm
Core Conversation: Beyond the Page View: Measuring Social Media Engagement

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Page Views, Time Spent, Pages Per Session, or something else? Applying old-media metrics to online experiences may make it easier when buying advertising, but are they a valid proxy for real-world audience engagement? And what is engagement, anyway?

Monday March 10, 2008 5:00pm - 6:00pm
Austin Convention Ctr Room 9

Attendees (0)