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SXSW 2008 has ended
Monday, March 10 • 5:00pm - 6:00pm
Core Conversation: Beyond the Page View: Measuring Social Media Engagement

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Page Views, Time Spent, Pages Per Session, or something else? Applying old-media metrics to online experiences may make it easier when buying advertising, but are they a valid proxy for real-world audience engagement? And what is engagement, anyway?
http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060308

Monday March 10, 2008 5:00pm - 6:00pm
Austin Convention Ctr Room 9

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