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SXSW 2008 has ended
Friday, March 14 • 3:30pm - 4:30pm
Boomer Power

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How can you reach baby boomers with great music and media? This great "lost" audience is ignored by record labels even though they're the last people actually buying CDs and not really downloading music. Learn the strategy and tactics of reaching this cohort before they lapse into senility.
http://2008.sxsw.com/music/conference/panels_schedule/?action=show&id=MP060358

Friday March 14, 2008 3:30pm - 4:30pm
Austin Convention Ctr Room 9

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