Back when working on the web first became a viable profession, you had to be everything: a graphic designer, marketing guru, information architect, code monkey, database expert... and more. Things have changed a bit since then and people are often more specialized, doing a few things really well and finding others to partner with to do the rest.Can someone do it all, and be good at it all? What effects does specialization vs. doing-it-all have on:* A project* Your business plan.* Client expectations.* Competitive edge.* Marketability* Creative and personal satisfactionOver the past year or so we've done some ad-hoc interviewing of our colleagues, finding out where they are on this spectrum between doing everything and finding a niche. We want to expand that, bringing the discussion into a core conversation. We'll discuss these things from a hands-on level too. We will talk about how we do what we do, and we'd love to find out how you do what you do.
http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060479
