SXSW 2008 has ended
Friday, March 14 • 11:00am - 12:00pm
SXSW Interview: Louis Messina

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Louis Messina, the founder of PACE concerts, is one of the chief architects of the modern concert business. Messina has transformed artist touring from its mom-and-pop origins into a billion dollar industry, and brought audiences and artists together in unique venues and formats. The Messina Group has promoted the tours of country heavy-hitters such as George Strait, Kenny Chesney, Tim McGraw, Alan Jackson and the Dixie Chicks, arena shows such as Metallica and Shania Twain, and over 100 club shows in Houston. Messina will be interviewed by Joe Nick Patoski, author of the forthcoming "Willie Nelson: An Epic Life."

Friday March 14, 2008 11:00am - 12:00pm
Austin Convention Ctr Room 9

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