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Saturday, March 8 • 10:00am - 11:00am
Creating Findable Rich Media Content

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Rich media content is rapidly becoming one of the most effective ways to engage audiences around the world. However, to engage them, audiences must first be able to find the content to see the value in these experiences. Crowded with other media fighting for their attention, making your online material stand out can be quite a challenge. Attend this engaging panel of experts as they discuss their challenges and share successful approaches to making content stand out. Each panelist will share a project and discuss the challenges and successes behind making it discoverable. Topics will include, but not be limited to: * The rise of rich media and the future of search * Challenges behind depending only on SEO * Deploying additional 'find' strategies for shorter-life content * Optimizing metadata * How metadata affects search engine placement strategies

Saturday March 8, 2008 10:00am - 11:00am
Austin Convention Ctr Room 9

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