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SXSW 2008 has ended
Saturday, March 15 • 11:05pm - 11:35pm
Now On

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Hip-Hop lovers the world over have been inundated by cynics who think they’re part of a dying art form. On the contrary, the members of Now On are leading a rebirth of the very fundamentals that defined Hip-Hop thirty years ago: originality, voice, culture and of course entertainment. In fusing and confusing this elemental barometer, Now On emerges with a grimy freshness unseen or heard to date. Consisting of emcees IX Lives (son of Larry “Squirrel” Demps of the legendary Dramatics) and Jackson Perry formerly of Funktelligence, together with Haircut of Athletic Mic League (AML), Now On is set to make their tenure in the music industry the very definition of “def.” This summer 2008, Now On will release their sophomore full-length album tentatively titled “Tomorrow Already” with the A-Side Worldwide marketing and management team behind them. Having shared the stage with Eminem, Slum Village, The Roots, Mos Def, Talib Kweli, Common, The Pharcyde, De La Soul and Little Brother, to name a few – the members of Now On have felt the influence of Hip-Hop’s elite, and are prepared to stand among them. They have also performed on stage with Grammy-Award winning artists Chaka Kahn, Herbie Hancock and Arrested Development to a sold out crowd (40,000+) in Tokyo, Japan; have toured extensively throughout the U.S., Europe and Japan; have appeared on national television; have licensed songs for TV and film; and have reached combined CD sales of over 10,000 units. With the Lab Technicians production team at the helm, Now On has pulled themselves up by their lyrical moon-bootstraps to pump out the futuristic soul that has the music scene buzzing about what’s to come. 2007 was a year of successful tours and buzz-worthy releases, having dropped three highly anticipated projects in the U.S., Europe, Japan and Australia, including their latest digital masterpiece “Don’t Call It A Mixtape” hosted by the legendary DJ House Shoes. Now On’s debut full-length “Eye Level” received critical acclaim from a variety of publications last year, including a 4/5 star review in the February issue of Scratch Magazine. Later in the year, “The Willows EP” released exclusively on Japanese label Subcontact, hit record stores in the East Asian territory, providing a sneak preview of Now On’s new world of timeless, postfuturistic music. Since their relocation from Michigan in 2005, Now On has become a staple in the thriving Los Angeles music scene where the unparalleled energy of their live show finds the entertainment industry skeptics with their hands in the air, fists pumping, screaming “Live for the Now, On to the Future!”
http://2008.sxsw.com/music/showcases/band/71916.html

Saturday March 15, 2008 11:05pm - 11:35pm
Prague 422 B Congress Ave

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